If you wait until later to think about what metrics are important to you, what your objectives are, and how the changes you propose could affect user behavior, you might not configure the test in the most effective way. Instead, you should monitor your profile on a particular social network to establish a base number of new followers per week. However, it is recommended that the test last long enough to ensure that there is no evidence of convergence of the results. Depending on your social media strategy, you can use different metrics to measure success in the way that's most relevant to you.
Even if you don't have experience in quantitative research, a little knowledge about the mathematics behind social proof will go a long way. According to statistics, more than 80% of consumers say they would buy from companies that they follow on social networks. Maybe your company is still building brand awareness and you need to improve the number of impressions on your social content. While research suggests that posts with images and videos work better overall, it's important to test this theory with your audience.
Not only does an optimized social media presence allow you to gain more followers, but it also allows you to earn their loyalty and drive revenue growth. However, sometimes it makes sense to use a lower confidence rate if you don't need the test to be as strict. Depending on the tool you use, you may have a lot or very little influence on the design of the test. The only exception here is if you're testing time on itself, for example, to find the optimal times to send emails.
There are a lot of things about the type and style of the language of your social media posts that you can try. For example, if you're wondering if adding a testimonial to a landing page would make a difference in conversions, set up your control page without testimonials.
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