What are some best practices for responding to customer feedback on social media?

Send them an email or a private message, and then reply on the review platform and let them know that you've been in contact privately. Take responsibility, even if it's not your fault. Apologize: Respond with empathy and understanding. Develop a solution with the customer.

With how fast the Internet is, a late response can be just as bad as not responding at all. Your goal should be to get answers to questions as soon as customers ask them. While there are obvious risks associated with such a public participation channel, companies have a lot to gain from the effective and efficient use of this growing service channel, for example, by requesting and obtaining public recognition for a great experience. Customers also spend 20 to 40 percent more on companies that respond to customer service requests on social media.

And companies that don't respond to customers on social media lose customers year after year, with a 15 percent higher dropout rate than companies that do. It's a great way to connect members of the customer service team to messages that arrive without tagging your customer service username. Optimizing your communication through several different channels can be crucial to the success of your customer service, and using the right software is a great way to save time, improve your team's communication and create additional channels to provide excellent social media support. A recent study revealed that 40 percent of consumers expect brands to respond within the first hour and 79 percent expect a response within the first 24 hours.

After all, customers come and go, and it depends on the quality of the food that the restaurant gets a good rating. This will reduce the challenge of tracking specific customer inquiries and will also provide a reference platform where customers can evaluate previous inquiries similar to their own. In addition, social networks are a family environment that customers frequently use for many other activities, including interactions with brands they love. If you respond by direct message on Instagram or Twitter, be sure to add a comment so that the customer knows that they should check their direct messages.

It also has a high presence of influencers, regulators and authorities who raise the stakes for customer service teams to resolve issues efficiently. A private conversation can be resolved conclusively since clients have the necessary privacy to present all the details of their case. Of course, many people will also post messages about your company online without tagging any of your social media accounts. On the other hand, a study conducted by Bain & Company suggests that when companies interact and respond to customer service requests through social networks, those customers, on average, end up spending between 20 and 40% more on the company.

This improves efficiency and speed in resolving customer problems, as opposed to having to manage multiple social media platforms. Answer questions and complaints, create tickets from conversations on social networks and work with chatbots from a single panel. I use a service called Gorgias that allows me to monitor and respond to messages on all social media platforms, including email, in a single interface. Therefore, your team should always take note of these cases beforehand and invite customers to send the necessary personal details via direct message or email.

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