Social networks are used for more than just the interaction between the brand and the customer. You have the opportunity to talk about what you know and why you want to be recognized on social networks. If you spend time refining your experience and managing your social networks consistently, you have the potential to significantly increase your visibility and even become an opinion leader in your industry. Good content is shared, so if you consistently publish quality content, the more people share it, the more they'll see it.
Learn about the 14 benefits of having your company on social networks and how to maximize your social media presence. Here are the top 14 reasons why it's imperative for companies to be on social media and how this can help ensure the success of your brand. Social media gives you the opportunity to connect with fans and followers every time they log in. Make your social media posts entertaining and informative, and your followers will be happy to see your new content in their feeds, making you their first stop when they're ready to make a purchase.
Sharing great content from your blog or website on your social networks is a great way to get readers as soon as you publish a new post. As people start liking your social media posts, commenting on them and sharing them, your content is exposed to new audiences, their friends and followers. Customers can get in touch with a customer service representative faster and easier than ever, thanks to social media. The president and co-founder of Hootsuite, Ryan Holmes, has more than 1.7 million followers on LinkedIn, where he shares his ideas about social media and entrepreneurship.
As the number of people using social networks continues to grow and social selling tools evolve, social networks will become increasingly important for product research and e-commerce. Social networks can help young people to raise awareness about a particular cause that interests them so that it has an impact in the real world when it comes to influencing change wherever they want to see it. From jobs, friendships, associations, volunteer organizations, and just about anything else that requires teamwork and the collective power of that team, social media has made it much easier to maintain (and develop) real relationships. Most marketers and business owners know that social networks are a great tool for people to know and even understand a brand, but they can still be a great source of potential customers, both directly and indirectly.
A key way to promote word of mouth on social media is to partner with influencers who have a large number of followers on social networks and who can attract the attention of those followers to your brand. Staying informed of the changes that are coming in your sector that could affect the way you do business is to maintain a virtual ear through social listening. Lead generation is such an important benefit of social media for companies that many social networks offer advertising formats specifically designed to gather leads. However, with social media monitoring and analysis tools, you can see the full impact of your social media activities, from followers to interactions and purchases.
A customer service platform like Hootsuite's Sparkcentral can help you manage incoming messages on social networks, email, text messages, and live chat.