Facebook 2.9 billion MAU Facebook is the largest social networking site, with more than two billion people using it every month. This means that approximately 36.9% of the world's population are Facebook users. Below is a chart showing the top 15 social media sites and applications calculated by the industry's leading business data provider, Statista. The company's turbulent beginnings and its continued association with epic controversies haven't stopped it from achieving astounding growth since its launch in 2004.
Despite its immense popularity, Facebook isn't the most visited website in the world. Surprisingly, its 25.5 billion monthly views are surpassed by YouTube's 34.6 billion and totally overshadowed by Google's 92.5 billion. Compared to other social media platforms, Facebook is the most popular among users between 12 and 34 years old, although its share is in this U.S.-based demographic. UU.
it's definitely shrinking. Despite its popularity among younger audiences, YouTube also has some notable statistics to reach the adult demographic. Nearly three-quarters (74%) of all U.S. adults.
They use YouTube. Facebook is in second place with 68% and Instagram is third with 40%. When it comes to the national demographic, more than 30% of all YouTube traffic comes from just three countries. At 16.4%, the United States provides the highest percentage.
India is in second place with 9.2% and Japan takes bronze with 4.8%. There are more ways to interact with your potential customers on Messenger than you can imagine. From automated chatbots that answer incoming inquiries and promote products to the ads that appear in the user's inbox, Messenger is every B2C marketer's dream. Facebook happily reports that more than 40 million active companies use Messenger to interact with their potential customers and that every month more than 20 billion messages are sent between companies and regular users.
Statista's most recent figures on interaction with instant messaging in the U.S. indicate that 12.1% of US mobile device owners used WhatsApp, compared to 56.8% of Messenger. The most popular photo-sharing app in the world is ranked number 5 with a total of 1.220 million active users around the world. Demographically, Instagram primarily attracts users under the age of 35, and 71% of the app's user base falls into this category.
It's also a very popular platform for B2C marketing, as more than 70% of US companies are actively using it as a marketing channel. Instagram offers incredible engagement rates compared to Facebook, its biggest competitor. Despite offering relatively similar functionalities and participation mechanisms, Instagram posts get, on average, a 23% higher engagement rate than images published on Facebook. With 140 million users each, the United States.
and India represent the two most important national demographic groups on the platform. Brazil (99 million) is in second place and Indonesia (88 million) is third, while Russia (56 million) is not on the podium. Two years after its appearance on the social media scene, TikTok was among the five most downloaded applications in the world. A year later, it was number one.
And not by a small margin. The fledgling social network surpassed its closest rival, WhatsApp, in a staggering 250 million downloads. Launched under the name OICQ in 1999 as a downloadable instant messaging service, the platform quickly became China's most popular digital contact platform and played a critical role in “killing email” in the world's most populous country. China's 1.5 billion people love to share videos and stream live.
So much so, in fact, that we are talking about the second application of its kind that focuses exclusively on the Chinese market. In statements to shareholders in its fourth quarter results report, the company announced that it had recorded a staggering 46% increase in international monthly active users (MAU). Over the same period, the network experienced a more modest national increase of 11% in the new MAU. Reddit currently has just over 2.2 million subreddits.
These are largely independent communities that exist with minimal moderation and interference from the platform itself. This autonomy has played an important role in Reddit's success. Users can form thriving communities around fairly unknown topics, something that generates fierce loyalty to a platform. The 15 Most Popular Social Media Sites and Apps.
Raise your hand if you never thought that we would reach the end of this gigantic list. It also helped that the application broke the mold when it came to augmented reality filters and lenses, functions that instilled a creative irreverence in Snapchat interactions that is not seen on other social networks. While you can't take credit for starting it all, that honor goes to SixDegrees (RIP), Facebook is the social media giant that not only showed the world what the Internet can be, but also radically changed the way humans interact with each other. In addition to traditional social media ads, QQ also allows influencers (called KOL) to organize groups of KOL fans.
That means that nearly two out of three of the 4.59 billion social media users around the world are active Facebook users. You need to figure out what you want to get out of your social media presence and then determine what strategy will help you achieve those goals. Kuaishou is the second largest video-sharing social network in the territory, and currently has around 80% of Douyin's total active users. The social network for sharing photos and videos saw its participation in this demographic group go from 15% to 27% in the same period.
You can also connect your LinkedIn account to the social media toolkit to schedule posts and analyze data. When you program tweets with the social media poster, you'll also see a counter that tells you how many characters you have left. Users abandoned the Facebook-owned chat app en masse and most changed it to Telegram, a hyper-secure instant messaging and social media application preferred by blockchain enthusiasts and cryptocurrency traders. Once you've chosen which social networks to focus on, it's important to keep track of your analytics and your competitors.
Not only is it the social media platform with the most active users, but it is also among the applications that consumers spend the most time on. Facebook, owned by Meta, is the most popular social media platform with 2.9 billion monthly active users (MAU). Every year, the whims of a capricious audience, the introduction of new players and changing global trends cause changes in the most important ranking on social networks. .
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