What is the most popular social media platform?

Facebook is the largest social network, with more than two billion people using it every month. This means that approximately 36.9% of the world's population are Facebook users. The five most popular social media platforms in the world are Facebook, YouTube, WhatsApp, Instagram and Facebook Messenger. TikTok comes right after that, but Snapchat is number 11, Twitter is number 15, and LinkedIn isn't even there.

Knowing how deeply each of these platforms reach the global online community is fundamental to your company's social media marketing strategy. No social network focused on instant messaging has benefited more from the recent WhatsApp public relations disaster than Telegram. Of the seven most popular social media platforms, more than half are owned entities, namely Facebook, WhatsApp, Instagram and Facebook Messenger. Something with an image manipulation technology that defines the industry and a much more immersive social experience than any other image exchange service of the time.

Two years after its appearance on the social media scene, TikTok was among the five most downloaded applications in the world. Advertising costs on Instagram may be higher than on Facebook, but that doesn't mean it's not a good paid social advertising channel. For better or worse, the popularity of some users gave their profiles an “aspirational bias”, which soon resulted in the birth of a completely new marketing channel that allowed ordinary people to monetize their fame. Social media platforms help you increase brand awareness and reach, interact with your audience, and gather valuable information about customers and competition.

Some are exclusively for instant messaging and other platforms are very popular in other areas of the world, such as China. Facebook, owned by Meta, is the most popular social media platform with 2.9 billion monthly active users (MAU). The fact that they have been able to dramatically surpass Messenger, despite the fact that the latter is integrated into the most popular social network in the world, also says a lot about WhatsApp. Every year, the whims of a whimsical audience, the introduction of new players and changing global trends cause changes in the most important ranking on social networks.

The most popular categories on LinkedIn are IT, hospitals and health, construction, retail, and education management. When asked which social media platforms they were most trusted to protect their privacy and data, consumers ranked LinkedIn first and Instagram, Twitter, TikTok and Facebook last. Before launching your social media marketing strategy for your e-commerce business, you should first get an overview of the distribution of the use of social networks. While you can't take credit for starting it all, that honor goes to SixDegrees (RIP), Facebook is the social media giant that not only showed the world what the Internet can be, but also radically changed the way in which human beings interact with each other.

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