Facebook 2.9 billion MAU Facebook is the largest social networking site, with more than two billion people using it every month. This means that approximately 36.9% of the world's population are Facebook users. See below for the top 28 social media platforms in the world by monthly active users. And how to use them for your business?.
Facebook, owned by Meta, is the most popular social media platform with 2.9 billion monthly active users (MAU). Refers to individual users who visit your site in a given month. This is our full list of the 28 top social media sites, ranked by MAU. Facebook comfortably leads the group with 2.9 billion MAU.
Every day, 1.93 billion users visit Facebook. There are also more than 7 million active advertisers on Facebook. You can schedule publications, review your metrics and monitor the competition through different tools. Learn how to use the toolkit for Facebook and other social media platforms.
For more information on how to manage your Facebook business account, read our detailed guide. YouTube users around the world watch more than 1 billion hours of video content on the platform per day. No matter your business sector, there's a place for you on YouTube. There are countless active communities, from beauty to games to home improvement.
And even if you don't actively publish videos, you can use YouTube advertising. Either way, use YouTube Analytics to measure the performance of your paid videos or ads. WhatsApp is a messaging platform that has a daily volume of messages of 100 billion. At first, WhatsApp users used the application mainly to talk to family and friends.
It's still a convenient way to communicate with people around the world, regardless of their phone provider. Nowadays, the application also provides WhatsApp Business and the WhatsApp Business API. WhatsApp Business is a free application created with small businesses in mind. Business owners can create a catalog of their products and services.
The WhatsApp Business API is a better option for medium and large businesses. It helps business owners provide customer support and send important notifications to customers. Instagram is an application where users select visual content. Includes photos, stories, videos, Instagram TV and live videos.
To start using Instagram, create an Instagram business profile. This type of account allows you to view your analysis and schedule publications in advance with third-party tools. You can schedule posts for Instagram, Facebook, Twitter, Pinterest, LinkedIn and Google Business Profile. WeChat started out as a messaging platform.
But like WhatsApp, today it's much more. Facebook and Twitter are banned in China. But WeChat is a popular alternative. In fact, it's the most popular social media app in China.
Facebook Messenger, also known simply as “Messenger”, is another member of the Meta family. However, it's popular in its own right. Recent studies show that it gets around 2 million monthly downloads in the app store. In addition, since companies and customers exchange more than 20 billion messages on Messenger per month, you're missing out on potential new customers and conversions if you don't use it.
Like WeChat, Weibo appeals to younger users. It is often compared to Twitter and Instagram. Although Snapchat is still strong, other platforms such as Instagram have successfully recreated the idea (such as with Instagram Stories). This competition has made it more difficult for Snapchat to keep up to date.
Its combination of features is reminiscent of both Facebook and Myspace, everyone's old school favorite. Twitter is a social network where users can post messages. Those messages (or tweets) can only have 280 characters or less. According to Twitter, they are the number one platform for discovery.
In addition, people spend 26% more time watching ads on Twitter than on any other platform. Regardless of your niche, you'll have a wide reach: the total number of monthly visits to Reddit is 1.5 billion. Like Quora, Stack Exchange is a Q&A-style social platform. The site hosts more than 170 communities where users can ask and answer questions.
Last year, users asked 3.1 million questions and provided 3.5 million answers. While Tieba's popularity has declined, 45 million users are still important. Especially if you have a large user base in China. In that case, you can use Tieba to connect with potential customers.
In fact, if your main goal is reach, you can focus on just one or two of the biggest platforms, with the assurance that you'll already have the potential to reach most social media users. That represents 58.7% of the world's population, many of whom use social networks as their main source of information. Fundamentally, the world's connected population uses a variety of different social platforms every month, which means that there will be significant overlap between the user bases and the advertising audiences of each of these platforms. Altogether, the world spends more than 10 billion hours using social platforms every day, equivalent to almost 1.2 billion years of human existence.
As you can see in the graphic below, GWI research reveals that young people are more likely to say that Instagram is their “favorite social media platform” (at least in most Western markets), while older generations tend to prefer Facebook and WhatsApp. Now, let's discuss the ins and outs of the most popular social media platforms so you can decide what to focus on for your business. China now has more than 1 billion social media users, despite the fact that there are still some 415 million citizens without Internet access. Social media platforms help you increase brand awareness and reach, interact with your audience, and gather valuable information about customers and competition.
In this article, we'll look at some of the most popular social media platforms, give you a quick overview of them, and make suggestions about the type of business they might work for. Some of the major industries on Facebook include financial services, e-commerce, retail, gaming, entertainment, media, telecommunications, technology, consumer goods and automotive companies. If you have a predominantly female audience, that's a compelling reason to invest time in social media marketing on Pinterest. These numbers of individual users of the platform tell a compelling story about the rise of social media around the world, but, on their own, they don't tell the whole story.
The number of social media users has also continued to grow over the past 12 months, with 190 million new users joining social networks since this time last year. .
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